
Robert Dennis Crumb Keep on Truckin' 1968
The initial image for the famous Zap Comix in which Crumb became enormously famous through ought the whole nation. The image it self was so popular Crumb had a difficult controlling the 'hype' and maintaining patient because of the vast usage of his image in clothing, posters and even ads. Crumb even became annoyed due to the massive movement he had created through the image in a comic book. Crumb stated: "I became acutely self-conscious about what I was doing. Was I now a "spokesman" for the hippies or what? I had no idea how to handle my new position in society! ... Take Keep on Truckin'... for example. Keep on Truckin'... is the curse of my life. This stupid little cartoon caught on hugely. There was a D.J. on the radio in the seventies who would yell out every ten minutes: "And don't forget to KEEP ON TR-R-RUCKIN'!" Boy, was that obnoxious! Big feet equals collective optimism. You're a walkin' boy! You're movin' on down the line! It's proletarian. It's populist. I was thrown off track! I didn't want to turn into a greeting card artist for the counter-culture! I didn't want to do 'shtick'—the thing Lenny Bruce warned against. That's when I started to let out all of my perverse sex fantasies. It was the only way out of being "America's Best Loved Hippy Cartoonist"
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